Your residents pay the rent.
Centro turns the building itself into Net Operating Income.
You’ve invested in the asset, the amenities and the lease-up engine. Centro is the connected layer that activates that investment — captured fees, reduced turnover, faster lease-up, lower operating costs. Owners care about NOI; Centro moves it.
Illustrative — Mid-Rise Urban · 200 units · $2,800/mo rent · 93% occupancy · 45% annual turnover · Class A|Your numbers will differ. We build a model with you.
Illustrative value model — Activate tier
Same property, with Centro active across all resident touchpoints
Additional revenue captured
- Parking / visitor bookings$1,339≈ $112/mo from paid visitor + premium parking bookingsIncremental fee revenue Centro captures via in-app discovery + payment.
- EV charging fees$2,325≈ $194/mo in EV session + premium-spot feesIncremental fee revenue Centro captures via in-app discovery + payment.
- Common-area reservations$2,232≈ $186/mo from function rooms + amenity reservationsIncremental fee revenue Centro captures via in-app discovery + payment.
- Guest access / visitor passes$670≈ $56/mo from paid visitor day-passesIncremental fee revenue Centro captures via in-app discovery + payment.
- Package room concierge fees$112≈ $9/mo from premium package handling feesIncremental fee revenue Centro captures via in-app discovery + payment.
- Storage rentals$6,696≈ $33/unit/yr from storage unit rentalsIncremental fee revenue Centro captures via in-app discovery + payment.
- Resident events & classes$2,232≈ $186/mo from paid events & classesIncremental fee revenue Centro captures via in-app discovery + payment.
- Cleaning add-on services$5,952≈ $496/mo from add-on cleaning bookingsIncremental fee revenue Centro captures via in-app discovery + payment.
- Late renewal / lease admin$465≈ $39/mo from late-fee + lease adminLate-renewal + lease-admin fees that today go uncollected or are written off.
Every paid amenity, visitor service and concierge touchpoint is fee revenue Centro captures via in-app discovery + payment. Incremental — not cannibalised rent.
Operational savings
- Messaging-driven inquiry efficiency$6,022≈ 50% of 30/day resident inquiries handled in-app · 15 calls + walk-ups deflected dailyAdoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
- Package handling efficiency$20,020≈ 60% reduction in per-package staff time across 350 pkgs/weekAdoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
- Energy management — in-unit$2,400≈ 12% reduction on $20,000/yr in-unit controllable energyAdoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
- Energy management — common area$9,600≈ 12% reduction on $80,000/yr common-area energyAdoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
- Maintenance triage efficiency$5,475≈ 40% less staff time per request across 6 reqs/day via routing + auto-categorisationAdoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
- Visitor access automation$5,353≈ 40% of 20/day visitor interactions auto-issued — no reception stepAdoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
- Move-in/out coordination$4,419≈ 60% admin reduction across 84 turnovers/yr (digital walkthroughs, deposit, scheduling)Adoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
- Service concession reduction$900≈ 60% of 15/yr service-recovery comps avoided × $100 avgAdoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
- Replaced printed materials$1,000≈ $5/unit/yr in eliminated printed notices + welcome packsAdoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
- Resident turnover reduction$28,040≈ 5% relative reduction in turnover (4.2 avoided/yr × $6,700 per turnover)Adoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
- Lease-up acceleration$23,436≈ 3 vacancy days saved per turnover × $93/day rent across 84 turnoversAdoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
- Vendor consolidation (PropTech stack)$20,000≈ $20,000/yr from replaced PropTech vendors (intercom + locks + thermostat + amenity-booking)Adoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
Resident retention reduces turnover cost. Faster lease-up reduces vacancy. Vendor consolidation kills three or four PropTech contracts. Plus the everyday efficiency stack: messaging, packages, energy, maintenance.
≈ 0.69% of gross rent · ≈ 29.0% of value created
Scope & pricing
Two tiers. One trajectory.
Every property starts with a value model. The scope you adopt determines how much of that opportunity you activate. Activate is the productized entry point with full revenue + retention scope and bundled support. Optimise adds an ongoing Centro-led optimisation partnership. The platform layer underneath both — Connect / Infrastructure — has its own support model; see the Support Options box below.
| Capability | Activate Core Initial Investment from $53,200 · then $43,200/yr service fee ~29.1% of value — illustrated above | Optimise Managed Initial Investment from $92,000 · then $72,000/yr service fee continuous growth partnership |
|---|---|---|
| Resident engagement & operations | ||
| Branded resident web app — no download required | ✓ | ✓ |
| Messaging — inquiries, packages, maintenance | ✓ | ✓ |
| Visitor access — QR codes & timed passes | ✓ | ✓ |
| Package room notifications & self-collection | ✓ | ✓ |
| Common-area & amenity reservations | ✓ | ✓ |
| Notices, announcements & community programming | ✓ | ✓ |
| Revenue capture (full stack) | ||
| Paid parking & EV charging fees | ✓ | ✓ |
| Storage rentals & late-fee/lease-admin capture | ✓ | ✓ |
| Cleaning, events & resident programming as paid services | ✓ | ✓ |
| Concierge — restaurant booking & personal shopper marginsluxury-tier upsell | ✓ | ✓ |
| Spa, gym & wellness amenity upsells | ✓ | ✓ |
| Owner-economics levers | ||
| Resident retention / turnover reduction | ✓ | ✓ |
| Lease-up acceleration — digital tours, instant apply | ✓ | ✓ |
| Vendor consolidation — replaces intercom + locks + amenity-book + thermostat | ✓ | ✓ |
| Energy management — in-unit + common area | ✓ | ✓ |
| Operations & growth | ||
| Staff, leasing & maintenance dashboards | ✓ | ✓ |
| Continuous optimisation — Centro managed service | — | ✓ |
| Quarterly performance reviews & growth roadmap | — | ✓ |
| Full revenue + retention stack. Illustrated model above. | Continuous optimisation; owner-focused growth partnership. | |
Support options
Capabilities are above. Support is separate.
Activate and Optimise bundle Centro support into the subscription. Connect / Infrastructure is the platform layer — you choose who supports it.
Day-1 support included
We support what you set up at launch. Standard SLA, quarterly reviews, direct line to the Centro team.
Continuous-evolution support included
We constantly evolve and tune your configuration as your business changes — proactive optimisation across every release.
Choose your support model
Customer-provided — you operate the platform (or your enterprise helpdesk does), no additional cost. See Infrastructure. Or Centro-provided — custom scope, included in any Enterprise engagement. See Enterprise.
Want a model built for your property?
These numbers are illustrative. We build a tailored model with you against your actual unit count, rent, occupancy and turnover — usually inside a single working session.