Your property brings the guests.
Centro turns each visit into its full revenue potential.
You have invested in your brand, your building, and the guest relationship. Centro is the digital layer that activates that investment — connecting guests to every service you offer and giving your team the tools to deliver it.
Illustrative — Upscale Lifestyle Hotel, 180 keys · $450 ADR · 70% occupancy · spa, poolside cabanas, meeting rooms, events, retail|Your numbers will differ. We build a model with you.
Illustrative value model
Same property, with Centro active across all services
Additional revenue captured
- Room service & F&B digital ordering$23,179≈ 8 orders/day · $8.00 avg ticket≈ 4 extra orders per 100 guest-nights, generated by Centro.
- Restaurant venue A$24,835≈ 6 covers/day · $12.00 avg cover≈ 2 extra covers per 100 guest-nights, generated by Centro.
- Restaurant / bar venue B$16,556≈ 6 covers/day · $8.00 avg cover≈ 2 extra covers per 100 guest-nights, generated by Centro.
- Spa & wellness appointments$165,564≈ 9 treatments/day · $50 avg ticket≈ 4 extra treatments per 100 guest-nights, generated by Centro.
- Cabanas & premium amenities$32,000≈ 8 cabanas × 25% utilisation × $80 avg over 200 bookable daysCabana bookings Centro captures that would otherwise sit empty.
- Meeting rooms & venue bookings$48,000≈ 4.8 bookings/day across 4 rooms · $40 avg · 250 operating days/yrBookings Centro routes that wouldn't otherwise convert via phone or walk-in.
- Events & experience tickets$7,920≈ 5 events/wk × 22% attendee adoption × $150 avg over 48 active weeksCentro upsells an add-on to ≈ 22 of every 100 attendees.
- Room upsells, late checkout, upgrades$162,805
- ≈ 4 late check-outs/day · $35 avg
- ≈ 4 paid upgrades/day · $50 avg
- ≈ 0.22% uplift on $20.7M annual room revenue
Each line is incremental revenue from Centro. - Merchandise & branded retail$24,835≈ 6 merch purchases/day · $12.00 avg≈ 2 extra merch purchases per 100 guest-nights, generated by Centro.
Every service that today requires a phone call, a trip to reception, or simply doesn't happen — is revenue Centro captures directly into your business, not an OTA's.
Operational savings
- Front desk call reduction (40%)$8,833≈ 20% fewer front-desk calls (22 avoided/day) · ~402 hrs/yr saved at $22/hrAdoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
- Housekeeping scheduling efficiency$6,022≈ 30% reduction in failed HK visits (22 avoided/day) · ~274 hrs/yr saved at $22/hrAdoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
- Energy management (15% reduction)$27,000
- ≈ 10% reduction on $220,000/yr in-room energy spend
- ≈ 10% reduction on $50,000/yr common-area energy
Adoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake. - Service quality (OOS, alerts, comps)$17,175
- ≈ 30 OOS room-nights avoided × $450 ADR
- ≈ 50% of events use auto-setup (saves ~20 min × $30 tech rate)
- ≈ 25 service-recovery comps avoided × $75 avg
Adoption % is incremental: what Centro generates that wouldn't happen otherwise — not total uptake.
Guest intent becomes operational signal — staff resource follows demand, not assumption. Every digital interaction reduces manual workload while protecting service quality.
≈ 6.9% of value created · vs 15–25% OTA commission
Scope & pricing
Two tiers. One trajectory.
Every property starts with a value model. The scope you adopt determines how much of that opportunity you activate. Activate is the productized entry point with full feature scope and bundled support. Optimise adds continuous Centro-led tuning across every release. The platform layer underneath both — Connect / Infrastructure — has its own support model; see the Support Options box below.
| Revenue & engagement capability | Activate Core Initial Investment from $48,880 · then $38,880/yr service fee ~6.9% of value — illustrated above | Optimise Managed Initial Investment from $84,800 · then $64,800/yr service fee continuous growth partnership |
|---|---|---|
| Guest connectivity & engagement | ||
| Branded guest web app — no download required | ✓ | ✓ |
| QR codes, wallet passes & timed access | ✓ | ✓ |
| Multilingual automated guest communications | ✓ | ✓ |
| Amenity reservations + Stripe payments | ✓ | ✓ |
| Revenue activation (full stack) | ||
| F&B ordering — room service, restaurant, bar | ✓ | ✓ |
| Dining, wellness & venue reservations | ✓ | ✓ |
| Room upgrades, late checkout & upsell engine | ✓ | ✓ |
| Event tickets, experiences & merchandise | ✓ | ✓ |
| In-room controls — HVAC, lighting, mediawith Crestron integration | ✓ | ✓ |
| PMS integration — guest identity & billing | ✓ | ✓ |
| Real-time order routing & housekeeping signals | ✓ | ✓ |
| Operations & growth | ||
| Staff, fulfilment & administrator dashboards | ✓ | ✓ |
| Continuous optimisation — Centro managed service | — | ✓ |
| Revenue performance reviews & growth roadmap | — | ✓ |
| Full revenue stack active. Illustrated model above. | Capture preserved over time; new revenue lines added. | |
Support options
Capabilities are above. Support is separate.
Activate and Optimise bundle Centro support into the subscription. Connect / Infrastructure is the platform layer — you choose who supports it.
Day-1 support included
We support what you set up at launch. Standard SLA, quarterly reviews, direct line to the Centro team.
Continuous-evolution support included
We constantly evolve and tune your configuration as your business changes — proactive optimisation across every release.
Choose your support model
Customer-provided — you operate the platform (or your enterprise helpdesk does), no additional cost. See Infrastructure. Or Centro-provided — custom scope, included in any Enterprise engagement. See Enterprise.
Want a model built for your property?
These numbers are illustrative. We build a tailored model with you against your actual room mix, ADR, occupancy and amenity footprint — usually inside a single working session.